With the increase of people using social media it is clear that the next trend is that social media is going to move away from the desktop computer and move more to the every day mobile device, for example social networking giants like facebook.com have created mobile versions of their sites “m.faceebook.com” which is very popular with people who access this social media tool from their pc. Certain mobile chat applications have also started to integrate the social aspect into their frame work for example Migg33 which is a application that allows users to chat online this .

In South Africa there has been a rise in mobile digital marketing and this is due to the availability of cheap cell phones to the people. Most large news or portal sites have started to create mobile derivatives in order for people to access these sites from their mobiles this has resulted in the rise of the .mobi domain.

South Africa is a good example of a country where mobile internet usage has grow rapidly to become a accessible advertising medium that has a measurable ROI . Digital marketers perceive the cellphone as Africa’s computer and there are an abunfdance of marketing campaigns that are run that target the cellphone users most of these campaigns have to do with SMS shortcodes and WAP sites. There are however very few companies that offfer mobile versions of their websites at this point in time but with time they will catch on.

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