So you successfully managed to raise your traffic to your website or blog and you have finally managed to get yourself a loyal user base. At this point you are also thinking of optimizing your pages so you can get the maximum amount of money online. You may also want to do this with the smallest amount of changes to your pages look and feel which has taken you months of trial and error to get right.

The options you have are either “Signing up with an ad agency” or “Selling inventory on your site alone using an open source ad manager” but to do this means leaving the security of your trusted ways of income or you have to create extra ad slots for these other ad agencies, the answer comes in the from of an advertising platform from Google known as the Google Ad Manager (GAM).

Google Ad Manager (GAM)
This advertising platform is a “free” hosted ad serving and management technology that medium size publishers can use to sell manage reserved and discretionary inventory. This ad serving technology comes with two solutions for ad serving which are:

1.    GAM self-service and
2.    GAM with Optimization services.

The GAM self service option is the very basic option that allows publishes to do basic ad serving on all the pages on their sites. The GAM with optimization services allows publishers to be able to sell advertising on certain sections of their sites. Another interesting feature of GAM is the fact that it allows Adsense code to be integrated directly into the source.

GAM and Adsense
GAM also allows publishers already using Google Adsense to also use those same ads slots for other ads which can be bought be a particular agency or something, the ad manager is particularly good as it allows publishers to be able to let their ads compete with the Adsense ads and only show the ad with the highest CPC thus meaning you can get the highest earnings for you blog at any given time because Google will determine which ad to show depending on the bidding.

The benefits of GAM are:

  • Its free, no sign up or subscription feesUncomplicated inventory structure
  • Forecasting of inventory
  • Adsense integration to fill unsold inventory (we like)
  • Multiple levels of user frequency capping
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