Myquestions

Google AdWords can be very competitive many industries sectors have high first page bids that make advertisers a bit wary but there are some ways to beat these costs the common ways are ensuring you have a high quality score by insuring your landing page is relevant to your keyword and adtext in essence it is kind of like reverse engineering S.E.O. But there is another trick you can use to in addition to the above to lower your CPC bids and this is increasing your maximum CPC bid and writing more catchy and interesting text and experimenting with capitalization. Only at the initial stage of the AdWords campaign should you do this and you should test which ads are successful i.e. The ads that get high click through rates and disable the ones that do not, you will then see that the average CPC will go down lets say you increase it for a day and optimize the campaign by removing keywords, adgroups and ads that do not perform. So in essence you are rewarded with a lower CPC if your ad is more relevant to the search query, landing page and adtext.