Myquestions

With the global recession affecting all the economies in the world a lot of companies are looking for ways to cut costs and concentrate on essential functions that have measurable ROI

The Recession has hit a lot of companies hard globally with consumers tightening their pockets and trying to control their spending this has also prompted companies to do just the same, one of the many departments in a company that will experience a budget cut because of the recession is marketing. A lot of companies spend a certain percentage of their profits on marketing most companies marketing strategies differ. Most marketing strategies are not measurable like for example a bill board ad or a newspaper ad or flier.

In regards to the recession, it is better for companies to invest in more measurable forms of advertising. The answer to this is Online Advertising.

Online Advertising should be the medium of choice for most businesses in the recession it’s not only direct, but also measurable. Most forms of online advertising have the ability to be contextually based, i.e. they only appear when the person is looking for a similar product or service. Forms of online advertising that and organization can opt for are:

S.E.M – Search engine marketing, because search engines are the biggest providers of traffic because they have the ability to sit through the web and organize it.

S.E.O – Search engine optimization, organizing the organizations site so it can get categorized in search energies – this will provide loads of free traffic!

eMarketing campaigns – This is also another form of direct response marketing that is also measurable.

Social Media Bookmarking – This can be used to build the brand in social networks

Online advertising is basically a good form of advertising that can be used for this recession period as it has the ability to generate targeted leads that are more likely to convert.